What is Always CLIMB? | What our Mission Means
The mindset behind Climb Works, and why everyone’s climb is different.
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You’ve seen “Always CLIMB” on our shirts, website, and social media, but what does it really mean? At Climbworks, CLIMB is more than a name. It’s a mindset: Challenge, Learn, Inspire, Master, Believe. Whether you’re stepping off your first zipline platform or pushing toward a personal goal, Always CLIMB is about growing beyond what you thought was possible.
What “Always CLIMB” Means
Challenge yourself to step outside your comfort zone
Learn through new experiences
Inspire others by taking action
Master skills through repetition and courage
Believe in what you’re capable of
Perhaps you’ve wondered why our name is CLIMB Works when there isn’t much climbing involved. CLIMB is actually an acronym that stands for Challenge. Learn. Inspire. Master. Believe.
If you’ve ever been on one of our zipline tours in the Smoky Mountains, you’ve heard your guide give their personal take on what Always CLIMB means to them. Each guide’s explanation is a little different because everyone’s interpretation of CLIMB is a little different. And that’s exactly how we intended it.
Our goal here at CLIMB Works is to get people out of their comfort zones—to push them to do something that may seem scary or out of reach—and to help them realize they are capable of doing so much more than they thought they could do through unforgettable outdoor adventure experiences.
We want to see you CLIMB.
On the zipline course, as in life, everyone’s CLIMB is different. For some people, going against all their fears and stepping off a platform is monumental. For others it’s the challenge of going upside down or making it up the ascension faster than their partner. Everyone’s comfort zone is different, so everyone’s CLIMB is different.
For some it’s committing to run a 5K. For others, it’s training for the Ironman.
For some it’s going after that dream internship. For others, it’s going for the corner office.
For some it’s jumping off a cliff. For others it’s not letting themselves fall off the cliff.
For some it’s letting people in. For others, it’s letting people go.
We had a recent participant on one of our Smoky Mountain zipline tours who is currently fighting cancer and has used the Always CLIMB motto as his personal fight motto. What an inspiration that is to hear.
An amazing thing we’ve discovered along the way is that it’s easier to CLIMB when you feel supported. We’ve had people that were scared to death to jump who were cheered on by complete strangers on their tour. And you know what? They jumped. Sometimes we all just need to be told, “you can do this.” And when we realize we can do that thing we didn’t think we could do, we want to do the next thing we didn’t think we could do—and the next, and the next.
That is what we want to give people: the realization that when we push ourselves, we can do incredible things.
And that is what it means to Always CLIMB.
Ready to start your own CLIMB? Explore our zipline tours and outdoor adventures and discover what you’re capable of.
Share your Always CLIMB story. We want to hear how you Always CLIMB. You never know who will hear your story and be encouraged by it. We are, after all, all in this together.
